Samsung Sidekick
Product Concept & Technical Proof of Concept • 2013
With the proliferation of smartphones, the attention of TV consumers is constantly being diverted between large and small screen experiences. Sidekick is a second screen app that streams interesting and relevant content that supplements the television entertainment experience, making Samsung's TVs more interactive and enjoyable.
Role: Product Concept Lead
This Page is Still Under Construction
Overview
Sidekick was initially developed as a research project as a part of the Samsung Innovation Center in San Jose. The Innovation Center's primary mission was to identify and develop prospective product concepts that might lead to Samsung's next breakthrough product. Our Innovation center was structured around three core labs - Televisions, Mobile devices and the Services team that bridged product experiences between the two.
As a part of the Samsung Innovation Center in San Jose, our primary mission was to identify, explore and develop prospective product concepts that might Samsung's next innovative breakthrough product or service. Within the Innovation Center resided three core labs, Television, Mobile and Services - which helps bridge the experiences across devices.
This project began initially as a three-week, rapid vision concept to explore the core product idea, define its high-level features, and to identify the primary technology dependencies needed to bring the product to market. The result of the exploration was to have a roughly working prototype to test with users and to demonstrate to internal executive stakeholders.
Targeted Users: The Restless Viewer
We observed users spending a lot of attention to their smaller screen- phone or tablet - when watching content on the larger television screen. Often browsing content related to what they were watching.
Core Product Features
The product's core functionality was centered around three fundamental experiences – a superior touch screen remote control for the television, a smart programming guide driven by AI and the user's social graph, and a content feed that provided the user with interesting exploratory content that synchronized with the content on the television.
TV Remote
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Electronic Program Guide
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Content Stream
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Enhance Your TV Viewing Experience
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A stream of context cards populate the screen as content plays on the large screen.
Program Guide of Live TV
View of Now Playing view with TV Remote
Movies from Samsung that can be played on the tablet or streamed to to the TV
TV Programs that can be viewed directly on the tablet or streamed to to the TV
Movies from Samsung that can be played on the tablet or streamed to to the TV
TV Programs that can be viewed directly on the tablet or streamed to to the TV
Movies from Samsung that can be played on the tablet or streamed to to the TV
TV Programs that can be viewed directly on the tablet or streamed to to the TV
Can't Find Your Remote? No Problem.
The tablet becomes your remote when you point it at the TV
Utilizing sensors in both the tablet and the TV, we dynamically show the TV remote when you point at the TV. This helps the user from having to launch apps.
Content Stream
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Product Vision Demo
To better communicate the product's vision and high level feature set to project stakeholders, a demo movie was created to garner support and funding for the product. The product demo allowed the team to design high level items in the experience without the expense of developing the full product with engineering costs. This product demo focused on the core use cases of finding a playing music in various environments, at home and on the go at the gym which were two of our highest use case examples.
This was the initial product vision demo used to communicate to internal stakeholder and to help guide the product user experience.
Product Management / Planning
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This was the initial product vision demo used to communicate to internal stakeholder and to help guide the product user experience.
Transition of the Product
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My Role
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